SEO · AEO · GEO for B2B SaaS
They still search. But they also read the AI answer above the links, and ask ChatGPT which tool to buy. That's three places you can win or disappear — and most SaaS companies are only measuring one of them.
Any stage, from pre-seed to post-IPO. No rankings or pipeline guarantees.
Buyer searches. Buyer scans ten links. Buyer clicks yours. You measured rankings and sessions, and those numbers meant something.
Buyer searches and reads the AI summary without clicking. Or skips search entirely and asks an LLM which tool to use. Something gets recommended. If it isn't you, your analytics will never tell you — there's no referrer for a conversation you weren't in.
Flat organic traffic is usually the symptom. The cause is that visibility moved to surfaces you aren't watching.
They share foundations and diverge in tactics. Run together, they compound. Run separately, you pay three times for overlapping work.
The ten blue links, still the largest single source of qualified demand.
Technical health, site architecture, and content that ranks for the terms people search when they already have budget. This is the part everyone sells. It is still the part that compounds.
AI Overviews, featured snippets, People Also Ask — the answers that appear above the links.
Google increasingly answers the question on the results page. If the answer is drawn from a competitor, the click never happens and you never knew you were in the running.
ChatGPT, Perplexity, Claude, Gemini — where buyers now ask which tool to use.
When a prospect asks an AI for "the best tool for X", something gets named. That recommendation is shaped by what these models can find, cite and trust about you — and it is influenceable.
Bootstrapped or funded, two people or two hundred — it matters far less than which of these you'd recognise on a Monday morning. The three surfaces don't change. Where we start does.
You have a product and almost no organic footprint. There is nothing to diagnose yet — the real risk is building a site structure and content engine you will have to tear down in a year, while competitors quietly teach the search and AI models who the category players are.
Where we'd startTechnical foundation, site architecture, and the first commercial-intent pages.
Almost always one of three things: you are writing about topics you cannot rank for yet, you have no authority to rank with, or the technical foundation is quietly undermining everything. It is rarely a volume problem — which is exactly why publishing more has not fixed it.
Where we'd startA diagnostic, to find which of the three it is before you spend another month writing.
Something that worked stopped working. Usually content decay, an algorithm update you absorbed without noticing, a competitor overtaking you, or AI answers taking the clicks your rankings used to earn. Tellingly, the rankings often still look fine while the traffic does not.
Where we'd startIsolating where the loss came from — the fix for decay and the fix for AI Overviews are not the same.
Usually you rank for what people search while they are learning, not while they are buying. Or the path from article to signup does not really exist. Either way the sessions chart looks healthy while the pipeline does not, and more traffic will not fix it.
Where we'd startSearch-intent review and conversion paths — often the fastest win on this list.
More than one sounds familiar? That's normal, and the order you fix them in is most of the value.
Three ways in, depending on how much you already know about what's wrong. Most people start with the first.
Where you stand across all three surfaces, what it is costing you, and what to do about it in priority order.
Right ifyou know something is wrong but not what.
You leave withA prioritised fix list your team can action without me.
The diagnostic, then I fix what it found. Technical cleanup, schema, entity consistency, and the content architecture the next twelve months sit on.
Right ifyou already know the groundwork needs doing properly.
You leave withThe foundations fixed, and a content plan that will not need rebuilding.
Continuous work across all three surfaces. Content production, link acquisition, LLM visibility tracking, and reporting against pipeline rather than rankings.
Right iforganic is meant to be a real channel, not a side project.
You leave withA compounding channel, and a monthly read on what it is actually producing.
Every engagement is fixed-scope and fixed-fee, quoted in writing before you commit to anything. No hourly billing, no scope that quietly expands, and no retainer that auto-renews until you notice it on a card statement.
I'll give you the number on the first call, once I know what we're actually dealing with. Quoting before that would either be a guess or a hedge, and you'd be paying for the hedge.
Full read across all three surfaces. What you rank for, what AI answers cite, and what the models say when a buyer asks for recommendations in your category.
Not everything is worth fixing. You get a ranked list with effort and expected impact against each item, and an honest note on what to ignore.
I do the work, or your team does and I review it. Technical fixes, content, schema, links, and the third-party presence that shapes what models cite.
Monthly reporting on rankings, answer-box presence, LLM share of voice, and the only number that matters — demos that started with organic.
I'm Alok. I've spent the last three years doing organic growth for B2B SaaS companies in the US — earning links, building content that ranks for terms people search when they're close to buying, and more recently working on what the AI answer layer does to all of it.
I work alone and keep the client count deliberately low. You talk to the person doing the work, not an account manager, and nothing gets handed to a junior you've never met.
I'll also tell you when something isn't worth doing. A lot of what gets sold as AI search strategy right now is repackaged guesswork, and you're better off hearing that from me than finding out two quarters in.
There is meaningful overlap, and anyone telling you it is an entirely separate discipline is selling something. Good technical foundations and genuinely useful content help across all three. But the tactics do diverge: what earns a featured snippet is not what earns a ranking, and what gets you cited by an LLM depends heavily on third-party sources you do not control. The honest answer is that it is one practice with three outputs, and most agencies are still only measuring one of them.
Because the honest number depends on what I find, and a number posted without that context is either inflated to cover the worst case or low enough that I’d have to renegotiate later. Neither helps you. What I will commit to publicly: every engagement is fixed-scope and fixed-fee, quoted in writing before you agree to anything, with no hourly billing and no auto-renewal. You get the number on the first call, and you are welcome to end the conversation there.
No. Nobody can, and the ones who do are either naive or lying. I can tell you what is wrong, fix what is fixable, and show you movement across all three surfaces. Whether that becomes revenue depends on your product, your pricing and your sales motion — none of which I control.
Usually on the two surfaces they are not covering. Most agencies are running a solid 2021 SEO playbook and have no view at all of what AI answers and LLMs say about you. I am happy to work alongside an incumbent — I am not trying to win a land grab.
By being selective about how many clients I take, and by being direct about what I do not do. I do not run paid media, I do not do brand design, and I do not staff a content farm. For heavy production months I bring in writers I have worked with for years and I edit everything myself. You always deal with me.
Most of my work is under NDA and the rest I would rather not flatten into a logo wall. So do not take my word for it — book the call. I will look at your site live, tell you what I think is wrong, and show you what the major LLMs currently say about your category. If that is useful, we can talk. If it is not, you have lost twenty minutes.
Read access to Google Search Console, GA4 and your CMS, and ideally a conversation with whoever owns pipeline targets. The more clearly you can tell me which deals you actually want more of, the sharper everything downstream gets.
Twenty minutes. I'll look at your site while we talk and show you what the major LLMs currently say when someone asks for tools in your category. Most people find that part uncomfortable and useful in roughly equal measure.
Book a 20-minute callOr email me: alok@saasgroundwork.com